The Australian Made Campaign has welcomed the Government’s proposed new country-of-origin labelling system for food, which will for the first time incorporate a bar chart showing what proportion of ingredients come from Australia, and will also include – for those products made and grown in Australia – the Australian Made, Australian Grown kangaroo logo.
Australian Made Campaign CEO, Ian Harrison, welcomed the Government’s initiative to help consumers quickly and easily identify great Aussie products.
“The Australian Made Campaign contributed significant input during the development of this proposal and looks forward to working with the Government to efficiently and effectively implement the new scheme,” Harrison said.
Harrison said the iconic green-and-gold kangaroo logo had been helping farmers and manufacturers promote genuine Aussie products and produce for nearly three decades. He added that the new system will help consumers make informed choices based on the ‘Australianness’ of products.
“Independent Roy Morgan Research surveys confirm the enormous levels of recognition and trust Australians have in the Australian Made, Australian Grown logo,” Harrison said.
“A greater number of growers and manufacturers using the logo will further strengthen its impact for the benefit of both consumers and producers.”
The proposed new ‘contents symbol’ will be mandatory for most (but not all) food products. The roll out will commence in 2016 – following consultation with the States and Territories – with a phased implementation period for small businesses.
More information on the proposed new country-of-origin labels can be found here.
