The launch is in respond to the increase in demand for Sipahh’s range of straws, with more than 6.5 million litres of milk consumed through a Sipahh straw each year.
The transactional website will target cafés, school canteens and consumers and allow customers to purchase all Sipahh flavours including Chilled Out Choc Mint, Hello Marshmallow and Smooth Caramel in single flavour bulk packs.
Online will also offer a mix and match tool that enables customers to create their own Sipahh Flavour Crate- filled with 60 of your favourite flavoured straws, from the 13 flavours available in the Sipahh range.
Georgie Scott, Marketing Manager at Sipahh said the company was continuing its expansion through an e-commerce store to bring consumers the ease and convenience of not only buying online, but also home delivery.
The e-commerce store will soon expand even further and have several value-adds to encourage people to order online – such as milk pails for counter display, cups, straw holders and point of sale.