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Kogan moves into grocery online retailer,, is taking on the supermarket giants Coles and Woolworths, with the launch of a new online grocery delivery service, Kogan Pantry,

Kogan, founded by Ruslan Kogan in 2006 as an online electronics store, is now one of Australia’s largest online retailers.

Kogan Pantry follows the launch of several private label brands by the online retailer last year including fitness brand, Fortis, and homewares range, Ovela. Kogan also launched a dedicated website for New Zealand last year.

Kogan Pantry has more than 600 products across grocery, household items, health and beauty, pet food, toiletries, confectionery, and cleaning, with brands including Dove, Colgate, Palmolive, Pringles, and Powerade.

David Shafer, executive director of, said “for far long Australia has had to put up with a supermarket duopoly”.

“In 1975, Coles and Woolworths accounted for just 34 per cent of the market, by 2009 that share was up to 78 per cent. While Coles and Woolies certainly offer a fantastic selection of products, and are an important part of the Australian economy, the Aussie duopoly also has some of the highest profit margins of any supermarkets in the world,” Shafer said.

“The Aussie supermarket duopoly has double or triple the margins of international peers like Tesco, Costco, and Carrefour. Through smart sourcing and efficient online retailing, wants to provide a better offer for Aussies, ultimately saving them money.”

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