Yowie in US rollout


http://insidefmcg.com.au/wp-content/uploads/2015/01/1656362_290513917806006_2836212106738543649_n.jpgAustralian chocolate brand, Yowie, has raised $10 million in capital raising, with the funds to be used to help the rollout of the confectionery brand in the US.

Yowie is already off to a strong start in the US after launching in the marketplace in September last year, more than 10 years after it was taken off Australian shelves.

Earlier this week, the ASX-listed company, Yowie Group, said the Yowie product would be rolled out to 1500 Wal-Mart stores i following a 60 store trial with the retailer in September in Texas.

Yowie has also completed a four week trial across 234 stores of the national convenience chain, Valero Corner store, which has 1900 stores in the US and Canada.

Another trial is currently underway with a “second Tier 1” retail chain, according to the Yowie Group.

“Building a strong sales distribution network remains the number one priority and focus for Yowie in the US market,” the company said.


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