Yowie in US rollout
Australian chocolate brand, Yowie, has raised $10 million in capital raising, with the funds to be used to help the rollout of the confectionery brand in the US.
Yowie is already off to a strong start in the US after launching in the marketplace in September last year, more than 10 years after it was taken off Australian shelves.
Earlier this week, the ASX-listed company, Yowie Group, said the Yowie product would be rolled out to 1500 Wal-Mart stores i following a 60 store trial with the retailer in September in Texas.
Yowie has also completed a four week trial across 234 stores of the national convenience chain, Valero Corner store, which has 1900 stores in the US and Canada.
Another trial is currently underway with a “second Tier 1” retail chain, according to the Yowie Group.
“Building a strong sales distribution network remains the number one priority and focus for Yowie in the US market,” the company said.