Available now, Sanitarium’s new Up&Go Reduced Sugar Up&Go contains one third less sugar than regular Up&Go.
The new Up&Go has a five star Health Star Rating, under the new Government led initiative which rates foods up to five stars based on their nutritional credentials.
Daniel Derrick, GM marketing, Sanitarium, said the new product has been developed in response to consumer feedback and is ideal for those who don’t have time for a sit down breakfast.
“Sanitarium is committed to the health and wellbeing of Australians, and providing nutritious products they love. We know that some consumers are looking to reduce their sugar intake and so we’ve developed Up&Go Reduced Sugar liquid breakfast choice, in addition to the market leading regular, Up&Go,” Derrick said.
Up&Go Reduced Sugar follows the release of Sanitarium’s Up&Go Oats2Go, the only liquid breakfast on the market to contain wholegrain oats, which was released in October 2014.
Up&Go Reduced Sugar is available in two flavours, Choc Ice and Vanilla Ice, and is available in all major supermarket retailers.