Huggies improves jumbo ranges
Kimberly-Clark’s Huggies Nappies will be adding at least 10 per cent more nappies to its Toddler, Walker, and Junior jumbo nappy ranges, with consumers to now receive eight extra nappies in Toddler and Walker jumbo nappy boxes and six extra nappies in Junior jumbo nappy boxes.
“A key trend with shoppers is that they want more value,” Irene Anast, marketing sector leader – Baby & Child Care Division, Kimberly-Clark.
“As babies generally stay in the larger nappy sizes for longer, adding extra nappies to the Toddler, Walker, and Junior jumbo nappy boxes helps us give parents greater value per box. The extra nappies in these jumbo nappy boxes will help make life a little easier for loyal Huggies consumers,” Anast said.
All nappies in these jumbo nappy boxes feature the 3D DryTouch®Layer, which quickly absorbs wetness away from baby’s skin and springs back dry.
This innovative layer was created in collaboration between Melbourne family-owned non woven textiles company, Textor Technologies, the Commonwealth Scientific and Industrial Research Organisation (CSIRO), and Kimberly-Clark Australia.
The new Toddler, Walker and Junior jumbo nappy boxes are marked with a yellow bubble in the top right hand corner and are available in Woolworths, Coles, Big W, independents, and pharmacies.