Woolworths introduces Farmers’ Own
Farmers’ Own is fresh Queensland milk from local farms made available exclusively to Woolworths customers only.
Queensland is the latest state to rollout the Farmers’ Own brand, following a trial with NSW Manning Valley dairy farmers led to it being sold across that state.
The milk is now also available in Western Australia from farms in the Margaret River and from the Otways region for Victorian customers.
The milk is permeate free and is available in three varieties including full cream and low fat homogenised milk and full cream unhomogenised milk with the cream on top.
Woolworths head of trade – chilled, Paul Turner, said the product has proven to be great for farmers, great for Woolworths, but most importantly customers have shown they love it.
“Farmers’ Own is a fantastic, great tasting milk that we know Queenslanders will love. Local varieties in other states have been extremely popular and we know it’ll be just as popular here in southern Queensland,” Turner said.
“At this stage, the milk will be available as far north as our Rockhampton stores. We’re looking for a local farmer and processor in Far North Queensland to serve our customers in that area. The whole idea of Farmers’ Own milk is to support local farmers so we are working hard to cover the whole state.
“The choice of three varieties means customers can enjoy full cream, low fat or unhomogenised milk with the cream on top which will bring back great memories for many Queenslanders,” he said.