Food companies fail on health stars

Screen Shot 2015-03-17 at 9.58.36 AMConsumer group, Choice, has slammed major food manufacturers, including Kellogg’s, for failing to sign up to the Federal Government’s voluntary health star labelling regime.

Under the system, launched in December, food products are scored between half a star and five stars according to their energy, fat, sugar, and salt content.

So far, supermarket giants Coles and Woolworths have the stars on their private labels while some Sanitarium, Nestle, Uncle Tobys, and Lion products also display them.

However, Choice said a number of companies, including US multinational Kellogg’s, were refusing to take part.

“Food manufacturers have been on notice since June last year to implement the new health star scheme however iconic brands such as Kelloggs, McCain and Mars are still refusing to serve up the information consumers need,” Choice spokesman, Tom Godfrey, said on Tuesday.

“It’s just not good enough that a major player like Kelloggs, that sells popular brands Just Right, Special K, Coco Pops, and Nutri-Grain, are withholding basic health information and that’s why we have launched this campaign.”

“Kellogg’s should be embracing the new system and celebrating the fact that Just Right and All Bran receive 4 and 5 stars respectively. On the flip side, Australians deserve to know that Nutri-Grain and Coco Pops get 2 and 1.5 stars respectively.”

He said the labelling system cut through “marketing hype” and made it easier for consumers to make healthier choices.

“Consumers are often barraged with an array of confusing claims when shopping. For example, a product claiming ‘low in fat’ may have high sugar content.

“Australians shouldn’t have to take a calculator to the supermarket to figure out if their food is healthy. The health star rating makes this simple, cutting through the marketing hype and delivering at a glance the information you need to make healthier choices.”

In a statement, Kellogg’s said the company offered cereals with “different nutrition profiles so that consumers can choose options that suit their individual needs and wants”.

A spokeswoman said Kellogg’s was “always seeking ways to improve the nutrition of our products”.

“As a company we are looking at a number of ways to reduce sugar in our portfolio,” she said.

Health groups have been calling for the voluntary system to be made mandatory, and say most Australians support making it compulsory to help battle obesity.

Australia has one of the highest rates of obesity in the world with 63 per cent of adults and one in four children being overweight or obese.

The Federal Government developed the star rating system with state and territory governments, the New Zealand government, as well as industry, public health and consumer groups.



  1. Peter posted on March 17, 2015

    Its not surprising that the majors are holding back and the only reason that comes to mind is that their products probably will not fare well under the new scheme. Certainly a consumer is going to be swayed by the star system and there is no doubt that food companies that genuinely have healthy products will ensure there products are in the scheme. If manufacturers do not include their products in this voluntary health star system it will no doubt cast a shadow over their products and show the purchaser that they may not as healthy as they are lead to believe. The health star scheme should have been mandatory from the start.

  2. Dean posted on March 17, 2015

    I don't think chocolate and other indulgent items having 1 or 2 stars will change much or surprise anyone. They'll still be displayed in key impulse areas and front displays by retailers eager to get that impulse sale and grabbed by consumers wanting a fix.

    • Alex posted on March 18, 2015

      I agree a 1 star on the chocolate bar will not stop me buying the occasional bar. However it is the staple foods where people are being told it is Iron Man food and them not realising it is 30% sugar. Unfortuneately Politically Correct schools have not been teaching Domestic Science for some years and the understanding of a healthy diet is disapearing under the advertising. The riasing health cost of overweight people is killing the hospital budget, so it is time for governments to stand up. OOh that is unless the non health companies are donating money to the Political Party.

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