Loyalty and engagement for retailers
Attendees will learn from experts in the loyalty scene, specifically those with the knowledge of what works best in the retail sector.
Topics to be explored include strategy and program structures, execution and marketing, and data insights analysis, and integration.
A workshop on key integrations and practical examples will also be held as part of the one day event.
Confirmed speakers are Violet Lazarevic, ACRS; Ingrid Maes, Woolworths; Daryl D’Cruz, Super Retail Group; Fady Taouk, Telstra; Ian Tho, Azurium, and Chad Gates, Pronto.
Loyalty and engagement for retailers will be held in Melbourne on April 14 and Sydney, April 15 from 9am to 5pm with morning tea, lunch, and afternoon tea provided.
Buy three tickets, and receive a fourth free. Tickets and more information can be found at here.
Sheraton Melbourne – 27 Little Collins St, Melbourne
Sydney Sheraton on the Park – 161 Elizabeth St, Sydney
Overview of the Landscape, where Loyalty Sits
Past versus Present
Small versus large businesses programs
Strategy and Program Structures
High level breakdown and structure to use for different businesses
Execution, Communication & Marketing
The role of personalisation
Creating the right message at the right time
Which channel to use and when
Data, Insights and Analysis & Integration issues
Vanity metrics, versus what to measure
You’ve got all the data – now what?
Panel on marketing and tools of the trade
Workshop – Key integrations and practical examples
Successful Case Studies
Small, medium and large business examples
Panel – Future of Loyalty
Networking, drinks & wrapping up