Free Subscription

  • Access daily briefings and unlimited news articles


Only $39.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

Big W hunts for engagement

Egg-Hunt-Big-WDiscount department store chain, Big W, has launched an instore virtual Easter egg hunt throughout its national network in the lead up to Easter.

The Great Eggscape Egg Hunt is a free, interactive app available from the Apple App Store or Google Play Store, that leads customers around Big W stores on a virtual store hunt.

Once downloaded, participants are asked to follow clues to various locations throughout the store to find a total of five virtual ‘eggs’ using a hot and cold meter on each screen as a guide.

For every egg found customers go into a draw to win prizes including the major prize of a Hyundai ix35 SE.


You have 3 free articles.