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Big W hunts for engagement

Egg-Hunt-Big-WDiscount department store chain, Big W, has launched an instore virtual Easter egg hunt throughout its national network in the lead up to Easter.

The Great Eggscape Egg Hunt is a free, interactive app available from the Apple App Store or Google Play Store, that leads customers around Big W stores on a virtual store hunt.

Once downloaded, participants are asked to follow clues to various locations throughout the store to find a total of five virtual ‘eggs’ using a hot and cold meter on each screen as a guide.

For every egg found customers go into a draw to win prizes including the major prize of a Hyundai ix35 SE.

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