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Calidris 28 renames

Screen Shot 2015-04-02 at 10.44.40 AMBeverage sales and distribution company, Calidris 28, has renamed to Level Beverages.

Level Beverages will remain the distributor of premium beverage brands including 28 Black Energy Drink, Sol Mate, AriZona Iced Tea, and Illy Issimo Iced Coffee throughout Australia and the Asia Pacific.

The sales and distribution company was established in 2011 and in 2013 then MD, Chrish Graebner, bought the Asia Pacific business and has grown the operation under the new ownership over the past 15 months.

“At Level Beverages we are searching for products that offer something different; a more natural proposition with a balanced outlook on nutrients all elevated through a premium and attractive image – a proposition on a different level to current offerings,” Graebner said.

“Consumers should be able to enjoy a natural beverage without compromising on flavour, a common flaw of other healthy alternatives. At Level Beverages we strive to supply a selection of drinks that balance natural ingredients with a superior lifestyle and image.”

In 2014 , the Level Beverages’ product lines have experienced strong growth with distribution through key wholesalers as well as supermarket and convenience channels including, Coles, Woolworths, Caltex, BP and Virgin Australia.

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