The deal will see Sir Vivian promote Coco Joy’s growing range of coconut-based products including coconut water, flour, oil, skin care, ice desserts, and an array of healthy kid’s beverages.
Tim Xenos, CEO of FAL Food & Beverages, said couldn’t think of a better ambassador for Coco Joy.
“Coco Joy is already a proud sponsor of the Manly Sea Eagles, Melbourne City FC, and the Melbourne Renegades. We’re passionate about creating healthy, great tasting products for active people and to support our growth on the global stage, it brings me a great pleasure to announce Sir Vivian Richards as our Global Coco Joy Ambassador,” said Xenos.
“Sir Vivian is a legend in the international sporting community and arguably the greatest batsman in history. Hailing from tropical Antigua and Barbuda, Viv knows first hand the multitude of benefits and uses of the coconut. I simply can’t think of any better ambassador for Coco Joy.”
Last month, FAL Food & Beverages launched Australia’s first flavoured coconut milk range, with the release of Coco Joy Flavoured Coconut Milk.
The new range of coconut-based beverages is available in chocolate, banana, and coffee flavours in 500ml or 250ml sizes.