Free Subscription

  • Access daily briefings and unlimited news articles

Premium

Only $34.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

ModelCo takes off with new venture

unnamed-5Australian beauty brand, ModelCo, has begun trialling its cosmetic products in digital touch screen vending machines at Sydney Airport.

The digital vending machines, created by Melbourne-based washroom vending company, Powder Room Interactive Media (PRI Media), in partnership with Sydney Airport, stock travel size toiletries and beauty and grooming products from some of Australia’s biggest consumer brands, and are located in the washrooms in T1 International (T1) and T2 Domestic (T2) Sydney Airport.

The ModelCo products launched as part of the trial include ModelCo Lip Lacquer (in Morocco), ModelCo Shine Ultra Lip Gloss (in Fairy Floss), ModelCo Double Ended Fibre Lash Brush on False Lashes, and ModelCo Eye Define Eye Pencil.

“ModelCo is expanding its distribution into the travel industry to offer time poor travellers the convenience of finding great quality, affordable cosmetics from an iconic Australian brand at their fingertips. As well as attracting and introducing the brand to a market of new customers, the launch will also see our much loved signature products even more accessible to ModelCo devotees,”  Shelley Barrett, ModelCo founder and CEO, said.

The machines accept credit card payment, including tap and go functionality, as well as coin payments. All of the machines feature a 32-inch HD LCD interactive touch screen with audio – enabled to run TVCs, interactive banner advertising, and campaign messaging.

PRI Media has installed 55 interactive vending machines in both female and male washrooms in T1 and T2, with plans to further extend the business into other Australian airports in the future.

You have 3 free articles.