Beauty subscription service and e-commerce platform, Bellabox, has created two new key leadership roles to support the company’s ambitious growth plans.
Stephanie Michel, formerly Bellabox’s e-commerce director, has been appointed to CMO, while former News Corp Group sales director, Carmen Morganti, has been appointed commercial director.
Bellabox works with more than 900 beauty brands including BurtsBees, Kevin Murphy, and Aveda to create more than 40,000 customised boxes for its members every month across Asia Pacific.
Having already grown 45 per cent from FY14, the company is aiming to hit the 70,000 member milestone within 12 months and cement its position as the number one subscription service in market.
Sarah Hamilton, CEO and co-founder of Bellabox, said the appointments were pivotal to ensure momentum was maintained as the business transitioned from an early stage to a late stage start up.
“Bellabox’s two recent appointments mark a very exciting time for the business as we ramp up our growth efforts both in Australia and Singapore,” said Hamilton.
“Bellabox is about leveraging brand partnerships to deliver members an amazing gift of products each month to trial in the comfort of their home. While we continue to have strong organic growth, we believe there is still a massive opportunity to focus on building customer acquisition and working with brands that have not yet partnered with bellabox to get their products into the hands of potential customers.”
As CMO, Michel will lead the marketing team across Australia and Singapore, positioning the bellabox brand as a beauty authority for members and brand partners. She will also oversee the business’ online performance strategy and ensure customers’ online and offline experience is best across markets. Morganti will be charged with leading the brand partnerships team to build and grow relationships with iconic cosmetic suppliers, manufacturers and innovative beauty brands.
In September 2014, Bellabox secured more than AU$3 million in funding from digital publishing company, Allure Media, a subsidiary of Fairfax Media.