Dry shampoo brand, Batiste, has signed British singer, Ella Henderson, as its new global ambassador and the official face of its 2015/16 “Ready For It” campaign, which will launch in Australia later this year.
The new international campaign launched in the UK this week with a TV advertising campaign, and will be rolled out to Australia in August.
Mark Hargreaves, CEO of Crown Talent and Media Group, said, Bastite is a talented international artist and Batis is a loved and respected brand, used by girls all over the world.
“The synergies between both artist and brand just naturally came together and I look forward to a very exciting 2015,” Hargreaves said.
Batiste is available at Coles, Woolworths, Priceline, Big W, Kmart, Target and selected pharmacies nationally.
