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Faerch Plast targets Australia

Screen Shot 2015-04-21 at 11.51.44 AMDenmark-based food packaging manufacturer, Faerch Plast, is targeting Australia as part of an aggressive global expansion strategy.

Faerch Plast is now investing in a dedicated team to fuel growth beyond its home market, naming Australia, New Zealand, USA, Canada, South Africa, the Middle East and Israel, as key markets.

The expansion plans are focused on Faerch Plast’s core range of dual ovenable CPET (Crystalline Polyethylene Terephthalate) containers for frozen and chilled convenience meals.

Offering a wide temperature tolerance from -40°C to 220°C for freezer to oven, or microwave convenience, Faerch Plast says CPET eliminates negative effects on food flavour and aroma.

The range is also available in a variety of styles and designs, latest innovations from Faerch Plast include dual colour packs for enhanced on shelf appeal and product differentiation and frost trays for shatter resistance at low temperatures.

Joe Iannindardo, sales director for overseas markets at Færch Plast, said its international expansion is a key part of Faerch Plast’s strategic growth plan.

“The company has established an excellent track record over the past 46 years and created an impressive customer base working with most of the leading food manufacturers, processors, and packers in Europe,” Iannindardo said.

“We have an unrivalled reputation as a market leader in CPET containers for the European frozen and chilled convenience food industry and we are looking forward to establishing and working with a network of highly reputable distributors to replicate this success across the rest of the world.”

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