Uncle Tobys has expanded its cereal range with the launch of Plus Iron.
The new Plus Iron joins the Plus collection including Cheerios and Uncle Tobys’ Oats.
Uncle Tobys says it has embraced the government’s new Health Star Rating System to help consumers choose nutritious foods more easily, with the new addition of Plus Iron and its four star rating giving Uncle Toby’s a total of 44 cereals with more than a four star rating.
Plus Iron joins a further six varieties in the Plus range, including Antioxidants, Fibre, Calcium, Omega 3, Protein, and Muesli Flakes.