Stock Box, multi-channel B2B product sampling service for independent retailers has launched.
Currently servicing the convenience and newsagent channels, with plans for a third channel at the end of the year, the program focuses on connecting suppliers and their products to independent retailers looking for new lines to grow their business.
“We know that there are a lot of good products out there that struggle to get an audience with retail owners, because these business are generally one or two person operations who are time poor,” said Craig Matthews, MD of Stock Box.
“By showcasing suppliers products through our Stock Box, retailers can try and test these products in their time, giving the products more attention in return.”
Retailers can join the program for free, however, ongoing compliance to the program is conditional upon each member providing their feedback on the products in the box, via an online survey which is sent out after each delivery.
All feedback and direct leads from the box, including a retailer profiling report is shared with each box partner for their specific products, which provides suppliers with valuable insights into the independent channel and assists in targeting marketing efforts.
