SPC has today celebrated the completion of its new snack pack line in Victoria as part of the first phase of its $100 million co-investment program between parent company, Coca-Cola Amatil, and the Victorian Government.
SPC says the new line can produce any of its food products in cup format. It also has an improved cooking process that produces higher quality product.
SPC’s incoming MD, Reg Weine, said the $100 million investment program will continue to build SPC’s capability and capacity as it transitions to a modern branded food business.
“Importantly, it allows us to deliver product and packaging innovation, efficiency, and productivity improvements and extend the brand as we enter new channels and markets,” Weine said.
SPC CFO, James Harvey, said the Australian brand’s future is bright following the Victoria Government’s assistance with its transformation plans and helping to secure the company’s future in the Goulburn Valley.
“SPC has worked with our suppliers to deliver this first major milestone in our investment plan in just six months – that’s record time from ordering to operating.We were determined to produce this season’s fruit using the new line with our new look snack cups, which are in store now,” Harvey said.
One of SPC’s new innovations is SPC ProVital – a brand that delivers high quality product for people who have difficulty opening packaging or in some cases swallowing food.
“We’re excited about the potential of SPC ProVital because it’s the first of its kind for the healthcare market. It’s a range of easy open portion control fruit that is more accessible for patients and reduces waste during serving and consumption.”
SPC has also extended its #MyFamilyCan campaign to promote our farming families.
“We know that consumers want to know who grows their food and want assurance that the food they are eating is safe. We stand by our growers who produce the cleanest, greenest and safest food in the world,” Harvey said.
