American Express goes online
The new digital platform provides a discreet way for users to save at the likes of Harvey Norman, David Jones, Liquorland, Country Road, 7-Eleven, and Woolworths.
Offers are selected and ranked based on individual relevance and are activated at the click of a button. There is no need to print off coupons or enter codes, as once an eligible purchase has been made, customers then receive direct credit back onto their statement.
Dean Chadwick, Vice President Consumer Acquisition & Loyalty at American Express, said Amex Offers also provides retailers with the ability to drive new business and increase average transaction spend without having to invest in employee training, signage, or system changes.
“We are able to tailor each offer depending on the retailer’s business objective, such as increasing repeat spending or growing average basket size. Using algorithm based scoring, offers are targeted to customers through relevant channels, and we also provide full campaign analytics allowing retailers to review results. Given that each offer is based on a pay on performance structure, retailers have full control,” said Chadwick.