A national campaign will launch this week to remind consumers how to identify genuine Aussie products and produce.
The Federal Government is currently working to introduce a mandatory country of origin symbol for food products, but until that symbol is introduced, the Australian Made, Australian Grown kangaroo logo will remain Australia’s only registered country of origin certification trade mark for the full range of locally made and grown goods.
Roy Morgan Research shows consumers care about where their products are made and grown, but can struggle to spot them. The ‘genuine Aussie’ initiative by the not for profit Australian Made Campaign aims to help change that.
The initiative will see the Australian Made, Australian Grown kangaroo logo with the ‘genuine Aussie’ tagline featured prominently on billboards, shopping centre displays, print, radio, and online advertisements all over Australia this season, to encourage consumers to turn to the logo to verify locally made and grown goods when shopping.
The symbol is Australia’s registered country of origin certification trade mark for Australian products and produce, and its use is strictly regulated by the Australian Made Campaign.
“The logo is a solution for shoppers who want to quickly and easily identify Aussie products and produce, and be assured that those goods meet certain standards,” Australian Made Campaign CEO, Ian Harrison, said.
“We hope this campaign will help prompt consumers to look for the logo at point of sale.”
Harrison said the community had done a great job of celebrating Aussie farmers and manufacturers in the lead up to Australia Day, and that there had been significant support in the wake of safety issues surrounding imported products earlier this year.
“It is evident that consumers are keen to back local industry and local jobs, but importantly, they are recognising the value in locally made and grown products and produce,” Harrison said.
“Consumers that care about where their products have been made and grown should look for the green-and-gold kangaroo logo to be sure they’re genuine Aussie.”
The Australian Made, Australian Grown logo is used by more than 2200 businesses on more than 15,000 genuine Aussie products sold in Australia and around the world.
The Australian Made Campaign is also encouraging consumers to connect with the logo through ‘all things genuinely Aussie’ via the organisation’s social media platforms and the hashtag #genuineAussie.
