Coca-Cola Amatil (CCA) has launched a new look for Mount Frankin’s Still and Lightly Sparkling range, including new branding and bottle.
The launch will be supported by a multi-phased nationwide marketing campaign. Impactful out of home (OOH) advertising will launch in July, followed by an integrated marketing campaign leading into summer 2015 to drive visibility and awareness for Mount Franklin.
Available at retailers nationwide from July 2015, the brand new Mount Franklin bottle design features a modern and unique shape, and is part of the brand’s new visual identity, designed for extra standout on shelf and in line with its premium positioning.
Victoria Fraser, group marketing manager, CCA brand, said as part of the launch, the company will also significantly increase its media investment in the Mount Franklin brand, by 30 per cent versus 2014.
“Mount Franklin is a loved and trusted Australian brand and has been keeping Australians hydrated and refreshed for over 20 years. We are committed to offering consumers a premium bottled water experience and helping to drive incremental value for our customers,” Fraser said.
“The health and wellness macro trend is continuing. Mount Franklin continues to be a convenient and easy choice for Australians who want to stay healthy and hydrated,” Fraser said.
