Oreo goes gourmet
Mondelez International Inc says it will add Oreo Thins to its permanent lineup in the US starting next week.
The cookies look like regular Oreos and have a similar cookie-to-filling ratio, except that they’re slimmer.
That means four of the cookies contain 140 calories, compared with 160 calories for three regular Oreos.
And since they’re for adults, Oreo says they weren’t designed to be twisted open or dunked.
“If people want to do that, it’s clearly up to them,” said Janda Lukin, senior director of Oreo for North America at parent company, Mondelez International.
In explaining what exactly made them more grown-up, she said that if regular Oreos are like pancakes, then Oreo Thins would be like crepes.
Although the original Oreos started in the US in 1912, Americans won’t be the first to taste the Thins.
The slimmer cookies were rolled out last year in China to address the company’s tumbling cookie sales in the country.
Lukin said the slimmer cookies helped win back “lapsed users” in China, or younger women who wanted something that wasn’t quite as rich. In the first eight months, she said Oreo Thins generated $US40 million ($A53 million) in sales.
Mondelez CEO, Irene Rosenfeld, has noted the success of the Thins in China and says the company will make them available “around the world”.