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Coca-Cola introduces nutritional comparison tool

http://www.dreamstime.com/stock-photography-cans-cola-many-aluminum-red-soft-drink-close-up-image31228062Coca-Cola has introduced a new web-based nutritional comparison tool that allows consumers to compare the nutritional profile of its full range of beverages.

The online tool gives consumers the ability to instantly compare ingredients and nutritional information for any two products in the Coca-Cola range, according to serve size.

“The online comparison tool gives consumers all the relevant information about their preferred beverages at their fingertips, allowing them to make an informed choice every time they choose one of our products,” Jim Moshovelis, Coca-Cola South Pacific scientific and regulatory affairs manager, said.

The tool takes into account general nutrient content,  percentage daily intake information, percentage recommended dietary intake information, ingredient lists and allergen statements as well as serving size – allowing users to compare products from 100mls to 600mls.

The tool features all of Coca-Cola’s 86 products in Australia, including their entire range of soft drinks (Coca-Cola varieties, Fanta, Lift and Sprite) through to Powerade, Goulburn Valley juices, Nestea, Pump flavoured water, glacéau vitaminwater, the Barista Bros flavoured milk range,,  and Cascade crafted beverages.

“At Coca-Cola we have a very diverse range of beverages under our portfolio and the new tool is a great way for everyone to explore all these options,” Moshovelis said.

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