Frosty Boy heats up
Combining three premium cocoas, “Italian Hot Chocolate” is the latest product to join the premium range, which launched in September last year and consists of powder-based beverage blends which can be mixed by a blender, granita machine, coffee machine or served hot or over ice.
Other items within The Art of Blend include Aromatic Spiced Chai, Creative Yoghurt Smoothie, Finest Belgian Chocolate, Exquisite White Chocolate, Premium Mocha Latte, Velvet Dairy Frappe Base, and Original Iced Coffee.
According to Dirk Pretorious, CEO, Frosty Boy, the addition was conceived in response to seasonal market demand,
“Our customers use The Art of Blend to address a demand from the market for more beverage choices, and the Italian Hot Chocolate powder responds to consumers’ wish for indulgent, comfort treats during the winter months.”
The company said the manufacturer’s research and development team worked closely with customers to create tailored and exclusive solutions that were cost effective, attractive to consumers, and inclined to drive retail sales.