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Coopers releases special edition pack

Screen Shot 2015-08-10 at 5.25.11 PMCoopers Brewery has launched a Thomas Cooper’s Selection mixed six pack ahead of Father’s Day.

The special packs comprise two bottles of Coopers Celebration Ale, two bottles of Coopers Artisan Reserve, and two bottles of the recently released Coopers Extra Strong Vintage Ale 2015.

Coopers national sales and marketing director, Cam Pearce, said the packs were designed to encourage people to sample what are effectively Coopers’ Premium craft beers.

“Celebration Ale was launched in 2012 to celebrate Coopers’ 150th anniversary and was the first product in the Thomas Cooper’s Selection,” he said.

“We released a companion beer – Coopers Artisan Reserve – in 2013. It is an unpasteurised Pilsner style lager.

“Both beers underscore Coopers’ credentials in the craft beer segment and they have established strong positions in the market.

“The third beer in the six pack is Coopers Extra Strong Vintage Ale, which has only just been released and is widely sought by beer lovers.”

Pearce said the packs were ideal gifts for beer lovers for Father’s Day and were available through independent retailers.

The packs cost around $25.

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