Priceline Pharmacy has kicked off its campaign for next month’s Festival of Beauty, by collaborating with US-based fashion designer, Whitney Port, on next season’s beauty trends.
Priceline’s Festival of Beauty campaign is ‘a celebration of all things beauty’, and in partnership with Port, Priceline Pharmacy’s makeup director, Rae Morris, has co-developed the upcoming styles for the season, with the looks to be unveiled as a series of looks at a major runway event at Sydney’s Doltone House on August 26.
As part of the Festival of Beauty, Priceline Pharmacy has also named Australian model, Samantha Harris, as a ‘Priceline Pharmacy Sister’, joining actress, Ada Nicodemou; media personality, Ita Buttrose; and the Adelaide Thunderbirds Netball team.
Harris will be attending the Festival of Beauty event next month, modelling one of the beauty trends. Harris has previously been an ambassador for Priceline Pharmacy’s 2014 You Beauty campaign, but this move will see her work with the brand in an ongoing capacity for the next 12 months.
“We are very excited to be working more with Samantha. Our past work with her has been hugely successful and shown that she is a perfect fit for our brand, so bringing her on as an ongoing ambassador and our newest sister was an easy and natural decision,” Mark O’Keefe, GM marketing at Priceline Pharmacy, said.