This week collectable Fountain Tomato Sauce bottles will launch nationwide across all Woolworths supermarkets, with each bottle featuring one of the 18 AFL team jerseys.
“Watching the AFL at home with a pie and sauce is practically an Aussie institution. We know how much this ritual is synonymous to the whole footy season and sauce can now take pride of place in the festivities,” Duncan Knight, marketing manager at Cerebos, said.
“Fountain is one of Australia’s most loved sauce brands so we are delighted to be there alongside Aussie footy fans leading up to the Toyata AFL Finals series 2015,”
Darren Birch, AFL GM commercial operations said: “The AFL is excited to partner with Fountain Sauce in the lead up to the 2015 Toyota AFL Finals Series. Fans can share in the finals fever and get behind their favourite club through this great partnership.”