The soft recyling program, a $1.3 million initiative funded by the New Zealand Government, allows consumers to gather their single use soft plastic food and grocery bags and packaging that aren’t collected at kerbside, and take them to a supermarket or retail drop off point. The collected soft plastic is then used to make new items such as outdoor furniture, signage and playgrounds.
The company, whose brands include Kleenex, and Viva, says its proud of this new partnership as it is aligned with the company’s commitment to sustainability.
“I am thrilled to see one of the most significant recycling programs be introduced to our shoppers through the support of Abilities Group, one of New Zealand’s most respected and oldest community organisations,” said Sharna Heinjus, GM, Kimberley-Clark New Zealand.
“Our partnership with The Packaging Forum, and the Government’s Love NZ recycling brand, is very much aligned with our sustainability and corporate social efforts, with a deep commitment to help reduce the impact of our products on the environment,” said Heinjus.
The same program, by REDcycle, launched in Australia in 2012, and now has more than 580 drop off points at supermarkets and retail premises nationwide. In addition, more than $1 million has been put towards the scheme from the Australian government.