Free Subscription

  • Access daily briefings and unlimited news articles


Try one month for $34.95
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

Dr. Oetker surprises diners in the dark

FanUQHyiMq5WMB3JSEnkRyASuwTFSFZt7HpY3JEEbfYCoinciding with the launch of its Ristorante Pizza range, and in a bid to prove frozen pizza doesn’t have to be a compromise on taste, Dr. Oetker Australia hosted an exclusive ‘dining in the dark’ pop-up restaurant, where customers were served frozen pizza.

Unbeknown to the diners, guests were served Dr. Oetker’s Ristorante Pizza and as they were eating the modern pop up restaurant was rotating and being transformed into a lounge room.

“We know household penetration of frozen pizza in Australia is low compared to other developed markets. We wanted a way to convey that frozen pizza doesn’t have to be a compromise, and to do this an engaging and challenging way,” Paula Wyatt, executive marketing manager – Pizza, Dr. Oetker.

“The Scuro Ristorante event was a first step towards positioning Dr. Oetker Ristorante as a positive choice that offers consumers convenience without compromising on taste and quality.”

The Dr. Oetker Ristorante range retails for $7.49 (RRP) and flavours include Mozzarella; Spinaci, Prosciutto; Pepperoni-Salame, Bolognese, Funghi, Hawaii, Quattro Formaggi, and Pollo.

Selected products are available at Woolworths, Coles, and a number of independents.

The video of the event is below.

You have 3 free articles.