Kimberly-Clark’s Poise has partnered with Woolworths supermarkets and Fitness First Australia as part of its new marketing campaign.
The collaboration aims to help challenge consumer preconceptions about adult care and positions the new Poise Active range as an enabler for women who experience Light Bladder Leakage (LBL) to continue enjoying an active lifestyle.
The joint promotion with Fitness First and Woolworths will continue until September 22, where any pack of Poise Active Microliners or Poise Active Ultrathin Pads purchased from Woolworths entitles the consumer to receive five free Fitness First passes which they can redeem online.
“Our collaboration with Fitness First and Woolworths creates a platform for Poise Active to interrupt this thinking through an integrated association with an active-based organisation whom women can easily relate to,” said Burcak Sezer, marketing manager adult and aged care at Kimberly-Clark Australia.
“With a large, established female member-base and locations accessible to women in almost every state in Australia, Fitness First is the perfect partner to help us communicate the availability and benefits of new Poise Active.”
Product sampling and advertising will also be carried out in Fitness First outlets during the promotion to introduce existing gym members to the benefits of the new Poise Active product range.
For South and Western Australia, where Fitness First centres are not located, there is an alternate prize package of a 6-month Fitness First bi-monthly magazine subscription.