This trend mimics a similar pattern occurring over the past ten years, where people generally turn towards red and fortified wines during the quarter of July to September.
The past decade has seen the average proportion of Australians drinking beer during this period sitting at 37.6 per cent, compared with a long term average of 43 per cent for the January-March quarter.
“Unlike beer drinkers in the northern hemisphere, Australians do not tend to see beer as a winter beverage. So it’s no surprise that the proportion of us drinking it during the cool July-September quarter falls, only to peak again in the warm January-March quarter every year”, said Andrew Price, GM-consumer products, Roy Morgan.
Conversely, incidence of red wine consumption shows some noticeable peaks during the July-September quarter, with the average proportion of drinkers sitting 33.1 per cent.