The territories include Australia and New Zealand, covering all retail and on-trade channels.
Jack Belsito, Voss Group CEO, said entering into an agreement with Asahi Beverages “represents a new chapter” for Voss in Australia.
“Schweppes Australia and Asahi Premium Beverages is a distribution powerhouse and Voss fits in quite nicely with their focus on healthier beverage offerings. We are quite happy to be part of their portfolio,” Belsito said.
Darren Tendler, chief commercial officer of Schweppes Australia, said the addition of Voss completes an already strong range of water solution includings its Schweppes premium brands.
The Voss team, consisting of Belsito; Siri Titlestad, president of international; Claire Spencer, marketing director for Australia; will be traveling throughout Australia conducting a road show to kick off the brand and talk about 2016 sales and marketing plans.
The trip is scheduled for early September.