Australian grocery chain, Harris Farm Markets, is set to introduce a produce section specifically focused on local ingredients sourced within 150 km of each store.
Launching on September 12, The ‘Love Local’ initiative will include a range of fruit and vegetables, local dairy, spreads, eggs, bakery and other grocery items.
The campaign is posited to assist New South Wales growers, and help consumers reduce their carbon footprint.
“We’re aiming to honour our responsibility as a grocer to educate our shoppers on the real stories behind where their food comes from, and how they can support their local economy by buying truly local,” said Tristan Harris, co-CEO, Harris Farm Markets.
Giovanni Pilu, founder and head chef of Pilu at Freshwater, also agrees that the ‘Love Local’ range will prompt important dialogue around supporting local agricultural industries.
“I’m a big believer in buying truly local produce, because it’s fresher and tastier, so that’s what I stock in my restaurant every day. It’s time for shoppers to put more thought into the food they consume and the story behind that food.”
To mark the launch of the initiative, the retailer will hold a pop-up market stall outside each store each weekend for three months, where customers will be able to meet one of the local growers and hear their story, while enjoying a local slider.
