The Beauty Collective revamps digital channels
New Zealand-based manufacturer, designer, and distributor of beauty and personal care products, The Beauty Collective, has partnered with omni-channel commerce software provider, NetSuite, to modernise its core business processes and support its operational growth.
The company, which supplies and distributes its product range to more than 3000 stores including TJ Maxx in the US, Boots in the UK, and David Jones and Woolworths, said it could no longer keep pace with its rapid expansion and increasing inventory with the old digital solution systems in place.
The Beauty Collective’s brands, which include TL+C, Argania, Via, Drop, Every Man Jack and Carmex, are designed and developed in New Zealand, manufactured in China and warehoused in Auckland, Sydney, and London. Within New Zealand alone, it distributes to approximately 85 per cent of all pharmacies, farmers stores, independent department stores and supermarkets.
“NetSuite was a standout because of its current affordability and future scalability,” Tim Cunningham, CEO, The Beauty Collective, said of the partnership.
“NetSuite has the functionality to support the diversification of our business and the introduction of new product lines and we can quickly and easily add functionality as required. Put simply, we would not have been able to power our growth without NetSuite.”
Since deploying NetSuite, The Beauty Collective has significantly expanded its operations, resulting in a 168 per cent increase in revenue.