The Doritos brand, in partnership with the It Gets Better Project, has launched a new, limited edition product to celebrate and support the lesbian, gay, bisexual, and transgender (LGBT) community.
Doritos Rainbows is the first Doritos product in history made up of multiple, rainbow-colored Doritos chips inspired by the Pride flag. The new product is available exclusively to consumers who donate to the It Gets Better Project.
Starting from today, consumers who donate $10 or more in support to the It Gets Better Project will be mailed a bag of Doritos Rainbows chips, while supplies last, with the funds to be donated to the It Gets Better Project.
“Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest,” said Ram Krishnan, CMO of Frito-Lay, owner of the Doritos brand in the US.
“With Doritos Rainbows chips, we’re bringing an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.”
