The online store will sell Aldi’s range of private label wine, followed by ‘non-food special buys’ later in 2016, with the discount supermarket chain saying the move is “part of long-term growth and investment strategy in the UK”.
It comes as Aldi, which has become the UK’s fastest-growing grocery retailer, announced record sales of £6.893 billion (2013: £5.272 billion) in its last financial year – an increase of 31 per cent and the equivalent of £31 million in extra sales revenue every week during 2014.
During the same period, Aldi said it had invested a total of £878 million in its UK expansion, following unprecedented capital expenditure of £438 million in 2014 in new stores and regional distribution centres.
“The past 25 years has been an incredible journey for Aldi in the UK. During that time, the grocery market has changed beyond recognition – and changed for the better,” Matthew Barnes, CEO of Aldi UK and Ireland, said.
“At present, there are still 47 per cent of households that don’t shop with us. We’re hugely excited about the enormous scope for growth over the next 25 years.”