Beer protein shake kicks off crowdfunding bid
US-based startup, Supplemental Brewing, has launched a crowdfunding bid on Kickstarter to help launch its beer protein shake, Brewtein.
On the its kickstarter page, Supplemental Brewing claims it is a “startup brewing company that specialises in making beers that not only taste great but also meet your fitness goals”.
Supplemental Brewing is seeking $40,000 in pledges as it believes “everyone in America should be able to enjoy a cold protein beer after a hard workout”.
At the time of publishing, and with 30 days still to go, 61 backers had pledged a total of $5538.The company is aiming to launch two protein beers, Brewtein and its a lighter, low carb version, NutriBeer. Depending on the amount pledged, backers can also receive additional merchandise such as Supplemental Brewing branded t-shirts, jumpers, gym bag, blender bottle, and bar bell.