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Priceline ups investment in health

Priceline kiosks 2Priceline Pharmacy is cementing its position as a leader in women’s health and beauty, introducing free Women’s Health Checks nationally and investing more than $1 million to rollout 60 digital health kiosks into stores.

“Priceline Pharmacy is taking an active role in bettering the health of Australian women,” said Mark O’Keefe, GM– marketing, Priceline Pharmacy.

The announcement also follows the release of Priceline’s first National Women’s Health Report.

“We asked women about their biggest health concerns and now we are offering the solutions to help them stay healthy or get their health back on track,” O’Keefe said.

Since the study first launch in October 2014, 50,000 people have taken part in the Priceline Pharmacy Health Tracker online survey. Between October 2014 and July 2015, 32,000 of those participants were women and these results have been published in the 2015 National Women’s Health Report.

During October, Priceline Pharmacy is amplifying its health offerings for women with the introduction of new ongoing services, including health checks with pharmacists and health assessments via self-service kiosks.

Starting today, Priceline Pharmacy is offering free 15-minute Women’s Health Checks with a pharmacist instore covering a wide range of health factors, including anaemia screening and breast-check education using moulds with hidden lumps.

In an industry first, 60 state of the art digital health kiosks have been introduced across the country in selected stores which provide immediate assessment of four key health factors: BMI, blood pressure, heart rate, and body fat percentage. 

Priceline Pharmacy is also providing online tools for its consumers with an enhanced Health Tracker program which now features free meal and activity planners.

Digital Health Kiosk_1

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