The range, InfuZions, will launch at Woolworths supermarkets with three product and flavour combinations including BBQ Rib Flavoured Prawn Crackers, Thai Sweet Chilli Flavoured Potato Mix, and Sour Cream & Herb Flavoured Veggie Straws.
Each recommended serve contains less than 100 calories and the products contain no artificial colours or flavours.
Branding and packaging design agency, Motor Brand Design, worked alongside Majans to develop the InfuZions brand.
“We are honoured to have worked alongside Majans to bring this brand to life,” Nikki Moeschinger, group account director at Motor Brand Design, said.
“When they approached us with the premise of this product range we became excited on both professional and personal levels. Low calorie, indulgent snacking? Yes, please. Not only do we feel the products are on-trend from a marketing perspective, the flavour infusions are fantastic. We worked with Majans to create a brand and pack design that immediately communicates the many layers of this product range.”