Jarlsberg launches digital campaign
Jarlsberg has launched a new digital campaign, calling on consumers to make a ‘Make a Sandwish‘.
Featuring New Zealand chef and ambassador, Ben Bayly, the campaign highlights the versatility of Jarlsberg as both a cooking and entertainment cheese by challenging consumers to suggest a dish that should be made into a sandwich with the best recipes being turned into real sandwiches on the campaign site.
In the campaign Bayly creates three separate dishes including Gaspacio Soup, Mac and Cheese, and a Wedding Cake, and turns them into sandwiches, all using Jarlsberg cheese.
“We are very focused on digital and specifically social at present and interacting directly with consumers is proving incredibly valuable for us,” Vittoria Food and Beverage MD, Rolando Schirato, said.
The global campaign was shot in Stockholm Sweden by international agency, Perfect Fools, and will be promoted in nine countries globally with Australian and New Zealand consumers seeing the campaign across digital channels. Jarlsberg is distributed exclusively by Vittoria Food and Beverage in Australia and New Zealand.