South Australian based dip brand, Obela, has beaten a host of other products in the Canstar Blue Most Satisfied Customers Award for dips.
Based on a survey of almost 2000 Australians, the brand scored five-star ratings for taste, consistency and variety, beating out 10 other labels including Black Swan, Kraft and Chris’ Dips.
Wattle Valley scored top marks for packaging appeal, and Aldi’s Deli Originals range was rated highest on value for money. But it was Obela, which employs up to 70 people in Cavan, that came out on top for overall customer satisfaction. The title was previously held by Aldi.
“With so many different products to choose from in the supermarket fridges, it’s difficult for brands to stand out from the crowd,” said Head of Canstar Blue, Megan Doyle.
“Ultimately it’s the taste of dips that will keep consumers coming back for more and those who buy Obela are the happiest with what’s being served up.”
Adam Singles, Marketing Manager for Obela Fresh Dips & Spreads, said the award was another great win for the brand in a year which has seen it become the number one selling hommus in Australia, whilst expanding its much-loved range of hommus dips to also include Guacamole and a Greek Style Yoghurt dip range.
“Customer satisfaction is at the absolute heart of everything we do, and this award tells us we are winning with consumers across a range of areas we pride ourselves on, from taste to consistency and overall satisfaction,” Singles said.
Dip eating habits
The Canstar Blue survey found that Aussies are more likely to eat dips with unhealthy snack choices, like potato chips, than they are to eat with healthy options like carrot sticks or celery. Four out of five survey respondents (79 per cent) said they often eat their favourite dip with unhealthy options, while 68 per cent often eat with their dip with vegetables.
Regardless of what they eat dip with, 45 per cent of adults said they could eat a whole pot in one sitting. Just 23 per cent of consumers always buy the same brand of dip, while 30 per cent tend to buy whichever one is cheapest.
