Independent South Australian supermarket group, Foodland, has made a series of senior appointments as it gears up to meet increasing competition in the state’s supermarket sector and boost its market share.
Foodland has appointed Christopher Villani as marketing manager and Sarah Armstrong as merchandising manager. It has also appointed Adelaide-based brand agency, kwp!, as it ramps up its advertising and marketing strategy.
Villani is a former senior strategic insights Analyst with Destination NSW, while Armstrong is the former business manager for Coca Cola Amatil in South Australia.
Foodland’s CEO, Con Sciacca, said the new appointments will help strengthen the group as it faces increased pressure from the established supermarket chains and the arrival of new competition from overseas.
“Foodland has about a third of the supermarket spend in South Australia and will be looking to increase that further in coming years,” Sciacca said.
“We have a unique focus on South Australian growers and producers which differentiates us in the market place and has enabled us to build up a loyal customer base.
“These new appointments are about highlighting our unique strengths and our commitment to the State.”
Sciacca said Foodland was excited about the period ahead as new competition brought with it increased focus on the supermarket sector.
“We believe when shoppers weigh everything attractive proposition,” he said.