Rietbroek joins the company from personal care enterprise, Kimberly-Clark Australia, where he was managing director and CEO Australia, New Zealand, and the Pacific Islands.
His leadership at Kimberly-Clark included a focus on customer service, retailer partnerships, sustainability and delivering growth. Prior to Kimberly-Clark, he spent 16 years at Procter & Gamble.
Rietbroek is set to have overall responsibility for PepsiCo ANZ’s snacks, beverages, and oats businesses, in conjunction with its portfolio of brands including Smith’s and Bluebird Potato Chips, Pepsi Max, and Gatorade.
Being a Board member of the Australian Food & Grocery Council (AFGC), Chairman of the AFGC Health, Nutrition and Scientific Affairs Committee, and a Director on the Board for the American Chamber of Commerce (AmCham) in Australia, Rietbroek brings a wealth of experience in fast moving consumer goods to the company.