Yowie pairs with Angry Birds
Confectionary brand, Yowie, has announced that it has signed a licensing agreement with Finnish entertainment giant, Rovio, for the rights to manufacture and distribute an Angry Birds chocolate candy inclusion product for the US market.
The chocolate candy, which will be similar in size to the Yowie product line but with distinctive Angry Bird character foils, will have a collectable surprise inside, and is set to be launched in the US market to coincide with the release of the new Angry Birds movie in May 2016.
Originally launched as a mobile game in 2009, Angry Birds has grown into a video game franchise, reaching over three billion downloads across all platforms globally.
Yowie says they welcome the addition of the license as an opportunity to execute their strategy in driving growth, and increasing revenue for the rapidly-expanding embedded chocolate candy category.
“Angry Birds is one of the most recognisable entertainment franchises in the world and we are pleased Rovio has chosen to partner with Yowie for the US market. We look forward to a successful partnership outcome,” said Wayne Loxton ,group executive chairman, Yowie.