Launched in 2011 by former AFL ruckman, Brad Moran, the company, which provides retailers with an integrated online pre-order and payment system, is now utilising bluetooth and the development of apps to maximise efficiency across its digital channels.
“We’ve spent more than $3 million to completely re-engineer the entire system to become a totally scalable SaaS platform that sets us apart from the competition,” Moran said.
“We’re now integrating NoQ with bluetooth beacons around the store, so we know where each of the products is located, allowing us to map the store out much quicker.”
“Our iPad fulfilment application also reduces the cost of picking orders from an hour to just 20 minutes, which makes it more profitable for stores to sell online,” he continued.
Initially launching into the fast food and coffee markets, the system is now utilised in more than 70 supermarkets around the country, with many retailers reporting marked online sales growth since it deployment.
One successful customer, Co-op Fresh Foodland at Nuriootpa, reports that its online sales grew by 10 per cent in the four weeks after it launched NoQ.
“We’ve had really positive feedback from customers, who like the new website and find it easy to use,” said Rob Zander, information services manager, Co-op Fresh.
“We’re also using the NoQ iPad picking app, which we’ve found has provided greater efficiencies. It’s helping us pick quicker so, as a result, we can do more orders in a day”.
According to Moran, online sales are vital for the survival of independent supermarkets.
“Customers tend to order their full weekly shop online rather than bits and pieces, so they spend much more. Instead of being a secondary shopping location, they become the customer’s primary store”.
“That’s the value proposition of NoQ to independent supermarkets.”