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Frosty Boy eyes expansion

frosty boy

Dessert and beverage manufacturer, Frosty Boy Australia, has announced the appointment of Felipe Demartini to the position of GM-sales and marketing, as the company looks to bolster international expansion in the next year.

Previously serving as the national sales and marketing manager of Frosty Boy, Demartini’s role now covers the company’s domestic and international markets, an area which is proving to be crucial in Frosty Boy’s business growth.

Dirk Pretorius, CEO, Frosty Boy, said he was incredibly proud of Demartini’s achievement, and that his determination and tenacity had earned him the promotion.

“When Felipe joined Frosty Boy in 2012 as our marketing coordinator I knew that he would go far. Felipe has worked incredibly hard to earn his new position with the company.”

Since being at Frosty Boy, Demartini has helped grow sales by 25 per cent in the domestic market. He has also successfully led the development of Frosty Boy’s premium beverage line ‘The Art of Blend’, launched in September 2014.

 Demartini is excited to be at the forefront of Frosty Boy’s sales and marketing effort and is eager to develop long-term strategies in order to drive growth as the company focuses on expansion in Greater China and India.

Felipe Demartini


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