Consumers’ Christmas favourites


Aussie consumers have sent their Christmas lists to Santa and the results are in – potatoes and carrots are their must-have items during the festive season!

“Potatoes and carrots are traditionally the most frequently purchased vegetables for the festive season, and this year is no different,” said Shaun Lindhe, spokesperson, Ausveg.

“While carrots and potatoes are popular all year round, consumer research from market research agency, Colmar Brunton, has previously indicated that around 63 per cent of consumers specifically buy carrots for meals during the festive season, while around 58 per cent buy potatoes.”

“The holidays also bring out a desire for consumers to roast their veggies, with research indicating that 57 per cent of consumers roast vegetables during the festive season despite the typically warm Australian weather.”

“Leading in to Christmas this year we can see this trend continue, with Project Harvest research revealing that carrots were the most commonly purchased vegetable during the past month, with potatoes and tomatoes close behind.”

Salad vegetables are also a popular choice for the festive season, with the latest Project Harvest research showing increases in purchases for lettuce, capsicum and cucumber.

“Consumption of salad vegetables peaks during the summer months as the warmer weather hits and consumers crave refreshing and nutritious salads,” said Lindhe.

“While most people can take it a little easier over the holiday period, Aussie growers are working extra hard to ensure consumers, no matter if they have been naughty or nice, have access to high quality, delicious vegetables for Christmas and New Year festivities.”

“No matter what variety of vegetables you choose for your festive feast, they are sure to be great value, as well as a tasty, healthy component in any Christmas meal.”


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