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Red Bull spreads its wings

redbull-1Energy drink company, Red Bull Australia, has paired with Sydney music producer, Alison Wonderland, to launch a limited edition pack of beverages.

Offering customers a specially curated selection of music to stream at home, the specially marked four-pack features access codes to four Red Bull Music Academy Radio channels, as well as an exclusive mix from the famous DJ.

The company says that the four channels available, entitled “It Might Get Loud”, “Get Ready”, “Down a Notch, and Sun’s Out”, were conceived to coincide with the summer season.

As part of the marketing campaign, Red Bull is offering customers the chance to experience a private set with Alison Wonderland, available through its online channels.

The 250 mL four-pack retails at RRP AU$10.99, and is available at grocery, petrol and convenience stores nationwide.


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