Heart Foundation retires tick

heart-foundation-tickAustralian health industry body, the National Heart Foundation, has announced plans to retire the ‘Tick’ from food labelling systems over the next 11 to 23 months.

The development comes as products make the full  transition to the Health Star Rating system- an initiative  launched by the Federal Government in December 2014 which the company helped develop.

Mary Barry, CEO, National Heart Foundation, said the ‘Tick’ commenced at a time 26 years ago when there was little to guide healthier food choices.

“Tick was and has always been a bold public health program based on a simple, easily recognised symbol,” Barry said.

“A year after Tick’s launch in 1989, 31 companies had earned the Tick for 140 products. Today more than 2,000 products carry the Tick across 80 food categories.

“Our research has shown that over many years, the Tick has been the most recognised logo on food in Australia with up to 2.8 million Australians looking for the Tick every day when they shopped for food.”

Barry cites the shifting demands of Australian consumers as spearheading the push towards a more transparent and cohesive labelling system.

More than 1500 products now carry the Health Star Rating labels.

The Heart Foundation will continue to work with manufacturers who currently have the ‘Tick’ on their products as the program winds down.

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